For years, we’ve sought out Korean beauty treatments and practices in a quest to discover the secret to more clear, supple skin. Thankfully, there is a crop of Amazon Korean beauty finds available to shop as the tried-and-true beauty products that have emerged stateside.
Think intensive hydration and glass skin powered by innovative formulations featuring ingredients from snail mucin to royal jelly and centella asiatica (an Asian-grown herb known for its anti-inflammatory benefits). And through social media sharing or stars like Irene Kim and Jeon Somi revealing their Korean beauty favorites, we’re eagerly leaning into the beauty rituals that Koreans hold close.
There are cult-favorite formulas like Laneige’s nourishing lip mask, or the Cosrx snail mucin-infused essence, which went viral on TikTok. Or perhaps, a more hidden gem like Zeroid’s skin-balancing toner. Either way, you’re sure to discover a product to suit a variety of skin conditions and concerns. Below, here are the best Amazon Korean beauty finds to shop this Amazon Prime Day 2022.
From Glow Recipe, expect not only thoughtful skin-care packed with fruit-based, clean formulas, but also what the brand describes as “sensorial self-care moments.” Founded by Christine Chang and Sarah Lee took inspiration from their Korean heritage to create its lineup in 2017. Now, you’ll see some of its most notable products, like the Watermelon Glow Dew Drops, trending on TikTok as a skin-care makeup hybrid that reveals glossy, glowing skin. Or, we might reach for its Eye Sleeping Mask formulated with avocado, encapsulated retinol, coffeeberry, and niacinamide to de-puff, moisturize, and brighten the under-eye.
Launched in 2002, Zeroid is a Korean beauty brand that looks to treat skin conditions through science-backed solutions. In Kim’s installment of Vogue’s beauty secrets, you see the star applying a toner by Zeroid as the second step in her skin-care routine—noting that she’s been using the brand for years. While the toner works to balance oily and troubled skin types through a blend of salicylic acid and zinc pyrrolidone carboxylic acid, the brand’s lineup also includes restorative treatments like the Richenic Cream, which use natural moisturizing factors, urea, and hyaluronic acid, to help strengthen the skin barrier.
Jun Sang Hun founded Cosrx in 2013 to help consumers find solutions to an array of skin conditions—pairing “cosmetics” with prescription-esque formulations. Somi reaches for its Full Fit Propolis Synergy Toner post-cleanse—a skin-soothing agent infused with both propolis and honey extract. Otherwise, there’s the buzzy Snail Mucin Essence, which went viral on TikTok in 2021 for its hydrating and reparative benefits.
At the heart of Belif is the centuries-old apothecary herbalist Duncan Napier’s nature-based philosophies. Plus, Belif’s natural-based formulas work in tangent with Korean skin-care science. Nowadays, we look to the brand for ultra-lightweight yet intensely soothing, moisturizing formulas. For example, its Aqua Bomb boasts a gel-cream texture that feels cool even on hot summer skin. Eyes get a dose of hydration too with its Eye Bomb that plumps skin and reduces elasticity.
With Mixsoon, once one understands their skin type, they can properly treat conditions with single extract ingredients. So, its lineup is composed of 100% undiluted singular ingredients, so you create a customized skin treatment each day. Need a hydration surge? Consider adding the brand’s hyaluronic acid serum, beloved by singer Jeon Somi, to your routine. Or perhaps a gentle exfoliant is more your priority? If so, this essence features a blend of beans, pears, and pomegranate to reveal smooth, supple skin.
Through AmorePacific, Sung-Hwan Suh sought to share the power of Korean botanicals— specifically green tea sourced from Jeju Island. Thus, you’ll find the powerful antioxidant at the heart of its lineup. There’s the powder-to-foam cleanser that gently exfoliates, leaving skin smooth and even or the Cushion Compact Foundation that provides light to medium coverage while shielding against damaging sun rays.
Holistic beauty is at the heart of Sulwhasoo’s philosophy—leaning into an inside-out approach to treating skin conditions, but also signs of aging. With the creation of its first product in 1966 by Suh Sung-whan, the brand has since expanded to include an assortment of skin-balancing and harmonizing favorites. Slough away makeup and impurities with its gentle cleansing foam packed with brightening citrus peel and chestnut shell extract. Alternatively, apply the First Care Activating Serum post-cleanse to boost absorption of any products applied afterward.
Laneige, which translates to “the snow” in French, was founded in 1994 to deliver your skin’s hydrating skin salves for a healthy, glowing complexion—though the brand offers antiaging and brightening solutions, too. Few lip treatments are as notorious as Laneige’s Lip Sleeping Mask—a hydrating overnight treatment that many even reach for throughout the day. On the facial front, though, the brand offers a gel sleep mask infused with squalane and hyaluronic acid that reveals bright, dewy skin come morning.
Beauty of Joseon
Beauty of Joseon uses the ancient Korean herbal approach to wellness called Hanbang to reinterpret traditional methodology in contemporary ways with modern ingredients—looking to address signs of aging, damaged skin barriers, and overall moisture. There’s the Glow Serum which pairs propolis extract, niacinamide, and beta hydroxy acids to control sebum production and quell inflammation. Alternatively, the recently reformulated Dynasty Cream boasts brightening, smoothing, and anti-inflammatory benefits without irritating even sensitive skin.
Founded in 2000 by Suh Sungwhan, Innisfree looks to offer beauty solutions powered by ingredients sourced from Korea’s Jeju Island sans harmful chemicals and preservatives. One of our favorites is a 2021 TikTok discovery: the Dewy Glow Jelly Cream lauded for its remarkably lightweight, jelly texture infused with cherry blossom extracts and niacinamide. Otherwise, we’re partial to its water-based SPF that also delivers lightweight hydration and glow without a white cast.
Neogen Dermalogy is all about utilizing dermaceutical research to inform and treat an array of skin concerns—infused with exotic botanicals that may be less common stateside. Take your pick of sun-protecting solutions like its Airy Sunscreen packed with a lightweight blend of 20 plant extracts, or a hydrating and brightening essence containing more than 93% naturally fermented ingredients leaving you with glowing skin.
On the makeup front, however, Moonshot is known for its cool-girl formulas that won’t break the bank. Think vibrant pigments, minimalist finishes, and innovative skin care for the ultimate base. We have our eyes on the Multi Protection SPF that provides only sun protection but even a sebum absorption system that helps control oils. Then, perhaps round out the look with one of its warm matte-velvet lipsticks.