Halsey has shown time and all over again that they are an incredible musical artist. But when they introduced their preliminary makeup line, About-Deal with, to the desk in 2021, they proved they are also a power to be reckoned with in the beauty industry. The brand’s vivid eye paints and inky matte lipsticks are a little something out of a technicolor desire, and the formulation are so impressive that About-Facial area nabbed a Best of Beauty Award the same yr it launched.
Nicely, Halsey is considerably from completed with their make-up empire, since they have a new $10-and-below cosmetics line below their sleeve, af94. The singer’s newest undertaking into beauty launches nowadays, July 25, and is distinctive to Walmart, a retailer they chose to companion with in purchase to make af94 an economical, effortlessly-attainable model, according to a push release despatched to Attract. “Soon after listening to comments obtained from enthusiasts and friends, I wanted to build a further self-expressive line that was decrease-priced with a broad attain, which is why we are so enthusiastic to be launching this new collection with Walmart,” Halsey stated in the push launch. “I hope carrying this makeup, on the other hand that appears to be for you, evokes you to break elegance procedures and coloration outdoors of the traces.”
According to the press statement, af94, which is an amalgamation of Halsey’s initials (A.F.) and start year (1994), is likely to be filled with reasonably priced cosmetics for your eye, lip, cheek, and system routines. The line will have a grand overall of 67 straightforward-to-use beauty solutions, such as every little thing from glitzy encounter gems to shimmery eye shadow sticks.
With that getting reported, the model will at first start on Walmart’s web-site and brick-and-mortar suppliers with 12 playful products. In accordance to an special interview with Teen Vogue, Halsey notes there’s a whole lot to be thrilled about, like cosmetics with large shade ranges for different skin tones and formulation made with skin-nourishing components like hydrating hyaluronic acid and moisturizing cherry butter.
At the moment, you can seize 10 sparkly shades of af94’s Shadowboxer Eye Crayons, which include a vivid Sapphire Blue and shimmery Champagne Pearl. These creamy crayons glide on to your pores and skin with their lightweight, velvety formulas — and they have buildable coverage, so feel free to layer them on for an intensified eye glance.
