Everybody likes stumbling across a discounted gem, especially when it come from their favourite brand, and with Amazon Prime Day, it’s time for bargain-hunters to get ready. That being said, we are nothing if not discerning when it comes to shopping, so if you’re tackling the sales this season, we recommend sticking to time-tested cult classics.
Thankfully, in the beauty department, Amazon is awash with bathroom-cabinet heroes that come Vogue editor-approved. From Sunday Riley’s highly-praised Good Genes to SkinCeuticals’s sellout vitamin C serum, C E Ferulic, beauty-lovers will have their work cut out for them when it comes to making a decision. That’s where we come in.
Scroll down to see and shop our definitive cult beauty brand edit.