Glossier, a beloved millennial attractiveness and skin treatment line, is opening its initial shop in D.C. on Friday, as it starts to roll out its put up-COVID retail program, the organization announced.
The beauty model has leased 7,200 square feet at 3065 M Road NW, filling the bottom two floors of the 4-tale Georgetown setting up. The EastBanc-owned developing has two stories of household units previously mentioned the retail.
Glossier will change fellow cosmetics manufacturer Sephora, which vacated the room last 12 months and opened a larger space two blocks away at 3241 M Road NW.
“With the addition of Glossier, Georgetown is more solidified as D.C. ‘s top browsing location,” Philippe Lanier, a principal of EastBanc, instructed Professional Observer. “As consumers examine Glossier Georgetown for the initial time, they will be immersed in a manufacturer that has come to determine the natural beauty field.”
The Georgetown store is the very first of four Glossier destinations opening in 2022. Many others are coming to Atlanta later this summer and to Philadelphia and Brooklyn in the drop, in accordance to the business.
Throughout the pandemic, the immediate-to-customer make-up model forever closed its two present shops in New York Town and Los Angeles, but reentered the brick-and-mortar area with a few new, everlasting merchants in Seattle, Los Angeles and London. It additional a Miami store in March of this 12 months.
Buyers enter the Georgetown shop by means of a glass atrium, and the staircase to the next floor is styled soon after an airport, including flooring lighting that mimics a runway, and repurposed business plane home windows. The 2nd-floor buying continues the airport theme, with retro-impressed arrivals and departures, and faux leather-based seats reminiscent of jets.
The layout is meant as a nod to the building’s historic brick construction, whilst encouraging friends to linger, Glossier said in a organized assertion.
Eastbanc self-represented in the deal, whilst Glossier was represented by Kylee Pendery of GoodSpace NYC and David Dochter of Dochter & Alexander.
Keith Loria can be reached at [email protected].