Beauty tech 2022 trends see Tinder style apps, jewellery

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CosmeticsDesign-Europe interviewed all of the exhibitors at Cosmoprof Around the globe Bologna’s devoted beauty tech zone again at the stop of April to come across out what sort of innovations were being shaping today’s current market and explore some of the greatest possibilities and difficulties on the horizon.

Trustworthy client suggestions – ‘we’re a Tinder for beauty’

Kimberly Carney, founder and CEO of digital market Glosswire mentioned its two-sided system enabled makes to curate critical purchaser opinions and splendor buyers the probability to superior have an understanding of items and spark transform.

“Glosswire is a two-sides market it connects individuals and brands with facts tech,”​ Carney stated. “So, mainly, we’re a Tinder for splendor. The shopper swipes left if they like it, swipes appropriate if they don’t like it they can favourite, they can help you save [products] in their profile. And we’re definitely creating these electronic profiles to give back that purchaser intelligence to the natural beauty industry,”​ she stated.

Glosswire used facts-driven technologies and social integration instruments like swiping, liking and sharing to share customer comments on merchandise with some 175 manufacturers. And Carney reported this perception served inform manufacturing selections, improve conversion rates and eventually generate repeat buys.

Consumer feedback can be empowering for both parties [Getty Images]

Customer opinions can be empowering for both get-togethers [Getty Images]

But extra broadly, she claimed Glosswire tapped into the largest opportunity in natural beauty tech today – “connecting with the consumer”.

“…I assume it’s super crucial for the buyer right now. They want to have a say they want to have a vote. And, heading forward, they’re going to carry on to do that. And when they see makes on our system – we convey to the brand name tale, we show what solutions they’re giving, the components – it is so essential that customers have all that information.”

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