Cantu Beauty Continues Commitment to Elevate Black Female

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STAMFORD, Conn., July 11, 2022 /PRNewswire/ — Cantu Elevate, the model-owned initiative and entrepreneurship accelerator software from award-profitable multicultural hair and skincare brand, Cantu Natural beauty, alongside one another with BrainTrust Founders Studio (BTFS), the splendor and wellness membership system for Black founders, has picked the 2022 Cantu Elevate $20,000 grant winner: Ezinne Iroanya, founder and CEO of SKNMUSE, a skin and physique treatment brand that prioritizes “elevating the attractiveness experience for Black gals” while making use of clear elements as properly as clean up elegance methods adopted from West Africa.

“Black founders are crammed with suggestions and goals that from time to time die with them,” Ezinne Iroanya, founder and CEO of SKNMUSE clarifies. “That is why initiatives like Cantu Elevate and BrainTrust Founders Studio are essential. They provide methods for providers like mine to prosper on fertile soil.” 

Every founder in the competitors participated in masterclasses led by Cantu and its associate companies — BrainTrust, The Sasha Group, and Reddish — to improve their enterprise and advertising acumen and subsequently mature their budding organizations. The finalists then superior in the assortment process through their partaking pitches offered live and virtually at the BTFS Founders Household last weekend in New Orleans. Cantu and BTFS awarded finalists Rachel Lambo, founder of Sade Baron, and Kim Roxie, founder of Lamik Elegance, $10,000 grants, in addition to $1,000 grants to the remaining 5 opponents for their participation, for a full of $45,000 awarded all through the program.

The 2022 Cantu Elevate winner Ezinne Iroanya will sign up for Dametria Kinsley, Vice President of Worldwide Marketing and advertising at Cantu Elegance for the BTFS B College: Enterprise of Splendor Summit in Atlanta this October to share how her enterprise has expanded with the aid of Cantu Elevate and supporting agencies.

“Publicity is anything.” states Dametria Kinsley, Vice President of Global Promoting at Cantu Attractiveness. “Cantu is very pleased to assist expose Black Woman Founders to the applications and means that have assisted us increase above the yrs.  The final objective is to build much better enterprise ecosystems to aid and form the future of natural beauty, which is additional various and feminine-led than it has at any time been prior to.”

Cantu Elevate is just just one of Cantu Beauty’s commitments to elevate their communities via bespoke functions, programming, and both equally financial and intellectual assets. Final year, the brand started a multi-yr relationship with nonprofit Gyrl Surprise, to help Black and Latina communities by nurturing the next technology of female leaders from curl to toe. The partnership continues this 12 months with Gyrl Wonder’s #GyrlGetHired programming, run by Cantu.

To find out more about just about every Cantu Elevate finalist, adhere to Ezinne Iroanya (@sknmuse), Rachel Lambo (@sadebaron), and Kim Roxie (@lamikbeauty) on Instagram. On top of that, observe Cantu Attractiveness on Instagram, Fb, and Twitter to understand far more about the brand’s complete assortment of products and solutions for all the designs you rock and BrainTrust Founders Studio (@btfoundersstudio) for much more information on membership and programming. 


It truly is Cantu Beauty’s mission to rejoice you in all your glory. Irrespective of whether you’re rocking coils, curls, waves, or straight tresses, Cantu types products and solutions specifically with you and your hair’s versatility in head. Cantu’s collection of award-winning solutions is inspired by beautifully textured hair to support you achieve any glance you motivation. With a a single-of-a-sort formulation, Cantu can help obtain every little thing from chopping-edge seems to be to common types. Cantu Magnificence is a component of PDC Wellness & Particular Treatment. For much more information, visit


By means of neighborhood, education, mentorship and, where by proper, enterprise money, BrainTrust Founders Studio is generating an ecosystem toward winning for Black founders of beauty and wellness businesses. Founded by Kendra Bracken-Ferguson (@kendrabrackenferguson), BrainTrust Founders Studio supports beauty and wellness founders at all phases of their journey– from start out to advancement to acceleration by delivering obtain to vital companions, retail, service providers and programming. Along with the studio and company, BrainTrust not too long ago launched BrainTrust Fund 1 to more invest in qualifying founders.

[email protected] 

Source Cantu Beauty

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