RealSelf, the Seattle-based cosmetic treatment assessment platform, laid off 11 personnel, or about 4.7% of its workforce this week.
Chief Marketing Officer Hailey Sullivan advised GeekWire that the corporation restructured its advertising and marketing and makes corporation.
“These adjustments will continue to assist RealSelf’s approach to produce revolutionary value to our companies/professionals and field manufacturer associates, to extend geographically, and to evolve our system to far better serve our customers,” Sullivan said in an emailed statement. “These selections are usually tough and hardly ever taken lightly. We are grateful to our past workforce and for their perseverance to RealSelf’s brand name objective to empower every man or woman to understand their most assured self.”
The startup lower 13% of its workforce, or about 40 staff, at the beginning of the yr. Freshly appointed CEO Jeff Kizilbash said in a statement at the time that to keep on to obtain its development goals, RealSelf was “aligning sources and investments throughout our new world wide footprint.”
Tech firms across several industries are laying off staff or freezing employing as a way to control expenses amid the present downturn. Seattle-place tech startups like Redfin, Convoy, Qumulo, Flyhomes and Esper have laid off staff in modern months.
RealSelf operates a Yelp-like market business enterprise that allows people today discover more about beauty treatments like botox, Invisalign, breast augmentation, liposuction and additional. Established in 2006, the corporation has information and facts, client assessments and photographs, treatment method expenditures and scores, and thousands of verified health professionals on its platform.
RealSelf observed its business impacted early in the pandemic but bounced back again afterwards in 2020. The company acquired two intercontinental cosmetic source platforms last calendar year: Your New Self and Tajmeeli.