July the 12th, 2022 – The most important Spanish cosmetic manufacturer Equivalenza has arrived on the Croatian market place and will be operate by Croatian franchise purchasers proper in the quite centre of the Town of Zagreb.
As Poslovni Dnevnik/Marija Crnjak writes, the major Spanish cosmetics brand, Equivalenza, has arrived on the Croatian current market as a huge chain with additional than 700 suppliers all over the world. Their philosophy is based mostly on sustainability and the availability of premium fragrances and beauty merchandise at very honest, very affordable rates, with the belief that fragrances can alter both equally temper and atmosphere.
The 1st Croatian Equivalenza shop was opened final 7 days in the coronary heart of the City of Zagreb, thanks to Igor Drandic and Iva Mihelic Drandic, whose firm Bolji miris (a much better scent) became the master franchisor of this model for the Republic of Croatia and the Croatian sector via their purchase of the franchise from the Spaniards, with the assist of the Colak Franchize Consulting Team.
Reusable bottles
Igor Drandic, a banker by trade, entered this challenge with his wife Iva who has past entrepreneurial experience as the proprietor of a retail outlet with clothes by area designers that was shut for the duration of the coronavirus crisis, so for Iva, this is represents a very a lot ideal return to personal business enterprise.
“Specified that we already experienced knowledge, and as a banker I consider figures incredibly very seriously, we experienced incredibly certain requirements regarding our potential job. We decided to obtain a franchise mainly because it truly is previously an elaborate and properly-set up business. We ended up seeking for a thing that does not require a massive place of work house and isn’t going to have quite a few superior fixed charges, nor does it have several personnel looking at the deficiency of personnel readily available on the Croatian labour sector. We ended up encouraged by the reality that Equivalenza has much more than 700 amenities across the world by now,” described Igor Drandic, who didn’t reveal the quantity of the whole investment decision.
Equivalenza was or else started back again in 2011 with the purpose of building higher-high-quality fragrances obtainable to absolutely everyone at very affordable costs, and the charges are decrease due to the fact there is no branding of the merchandise by themselves, nor is there any on the packaging, there are also no middlemen or intermediaries in the revenue method because the deliveries go out directly from the manufacturing facility by itself.
As Iva Mihelic Drandic, the company’s director, discussed, Equivalenza’s business enterprise model is primarily based on the reuse of glass bottles. Their fragrances are aged for 27 days, and the assortment is centered on emotions, and as a result of four lines that represent distinctive states and feelings, along with perfumes, merchandise for entire body care and producing an ambiance in the house and auto have been introduced. The concept is that fragrance and encounter cream, shower gel and entire body lotion, and oil poured into a diffuser can all have the exact same scent.
Equivalenza is recognised as a model with many loyal buyers who return on a regular basis to refill their bottles. In addition to using treatment of the natural environment, they fork out consideration to social obligation.
The problem concerning opening a retail store in a significant searching centre and in the coronary heart of the city centre by itself is fixed in favour of the centre of Zagreb, partly because of to the uniform visitors all over the 7 days, when the peak in procuring centres will take place on on weekends, when it is also pretty crowded. According to the few who have introduced the Spanish franchise to the Croatian marketplace, this would be burdensome for various folks.
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