Debuting in Seoul, Nike Style is Part Retail, Part Creative

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What to Know

  • As a retail experience, the Nike Style principle allows develop the definition of sport — as a remixed expression of sports retail society that blurs the line concerning actual physical and digital.
  • Nike Design doorways attribute gender agnostic way of living merchandise zones for fleece, tops, sport life style footwear and components as properly as locally curated collections.
  • A 2nd Nike Design door will open in Shanghai in Fall 2022. Pursuing the preliminary doors in Korea and China, the Nike Type notion will extend into other nations in the future.

Nike’s latest retail concept, Nike Fashion, opens in Seoul. It serves a distinct sport lifestyle audience through the lens of model, that includes gender-agnostic zones for fleece, tops, footwear, equipment, and other design-led collections.


Consumers are able to store floors of seasonal merchandise in addition to domestically curated collections that are resonant to the spot. This initially doorway is located in the Hongdae community, recognized for its art, songs, dance, and style culture, surrounded by local stores, clubs and entertainment.


Nike has launched many of its most modern retail principles and activities in Seoul, like Nike Increase, which bridges electronic and actual physical to create immersive retail outlet activities, and now Nike Type. The Hongdae community holds a robust relationship with the sneaker and community-retail community. With the Model retail idea, Nike assists broaden the aperture of activity retail society by continuing to blend bodily and digital ordeals.


A crucial target of the doorway is how it offers distinctive digital-bodily areas for people to convey their individual design alongside one another. A written content studio for regional creatives, item experts, and purchasers opens up place for the group to create content on their have social media channels with customizable backdrops. Throughout the store, QR codes supply augmented actuality ordeals relevant to product or service innovation and even the encompassing art installations. The Design and style doorway provides other one of a kind community encounters like Nike By You workshops and SNKRS Lounge gatherings for Nike Customers celebrating nearby sneaker society.


The Nike Design idea is established to expand both regionally and internationally. A 2nd Nike Model doorway will open in Shanghai in Slide 2022. Subsequent the preliminary doors in Korea and China, the Nike Design and style concept will develop into other countries in the foreseeable future.

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