Egypt’s The Fashion Kingdom raises $2.6m seed round to scale

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Egyptian curated vogue e-commerce platform The Style Kingdom (TFK) has elevated a US$2.6 million seed round to accelerate its development, hire far more expertise and invest in its engineering.

A marketplace giving access to vogue, elegance and property components, with 360 value proposition for manufacturers, TFK was launched in July 2020 by co-founders Fadi Antaki, Marianne Simaika and Karim Abd El Kader.

The startup’s aim is to enable regional style business owners and brand name homeowners sell online, serving prospects by means of an reasonably priced and handy buying knowledge and creating significant occupations for young and emerging skills. TFK is presently helping extra than 200 community and worldwide main makes develop their revenue on the internet through their curated market, whilst about 135,000 buyers are making use of the platform for their trend shopping requirements.

Its US$2.6 million seed round is co-led by CVentures and A15, the latter of which is creating a observe-on investment decision. It also characteristics from present traders and vogue market veterans Paul Antaki and Nasser Chourbagi, whilst new participating buyers contain Lotus Funds, Raba Cash, Sunny Facet Enterprise Associates, Basis Ventures and Cairo Angels.

Proceeds will be utilised to speed up TFK’s development, develop scalable technology and develop the workforce. Yet another strategic priority is to fortify and scale TFK’s 360 value proposition for makes, which entails presenting a 1-prevent-shop answer masking functions, co-internet marketing, omni-channel, and electronic content material creation services that assist neighborhood trend manufacturers in their electronic transformation efforts, grow their online revenue and assistance them become far more sustainable. 

“TFK is a curated marketplace significantly required by the speedily rising manner e-commerce entire world. Our sector option is large, and the drivers underpinning it – persuasive. We have developed by a lot more than 3.3x in the very last calendar year, and the on-line purchaser teams we cater to, are only expanding much larger. Our aggressive differentiators, in addition entry to our investors’ prosperity of information and regional knowledge, positions us perfectly to grow to be the marketplace leader in Egypt and over and above,” explained Fadi Antaki, founder and CEO at TFK.

Shady Tadross, director at CVentures, stated TFK’s electronic launchpad for trend, natural beauty and house accessory makes conformed very well with Egypt’s fast transferring e-commerce scene, enabling compact and substantial makes to market on-line and producing browsing simple and available for a significant and rising concentrate on viewers. 

“CVentures is thrilled at the prospect of doing the job intently with TFK, and we glimpse forward to assisting Fadi, Marianne and Karim obtain their vision and grow into additional marketplaces,” he mentioned.

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