Elf Cosmetics Launches Limited-Edition ‘Game Up’ Collection

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When it will come to makeup and skincare, it is video game on for Elf Cosmetics.

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The magnificence manufacturer has introduced a new constrained-edition eight-piece collection, “Game Up” featuring electric powered shades, substantial-strength scents and supercharged formulas at economical charges. 

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“Elf was an early adopter in attractiveness on Twitch,” reported Patrick O’Keefe, vice president of Integrated Internet marketing Communications at Elf Splendor. “We want to uplift and empower all creators in the gaming world by inclusivity, positivity, and accessibility. We are psyched to keep on to break boundaries at the intersections of entertainment, gaming and natural beauty.”

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The Selection

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Game Up Eye Win Eyeliner Pot ($6): Highly-pigmented, smudge-resistant eyeliner defines the lash line and creates a daring, graphic eye. Will come in the next four daring shades: Reboot, FTW, Very good Video game and Lag.

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Activity Up Protect Me Environment Mist ($10): Light-weight location spray sets make-up and locks down consumers’ “game faces” whilst absorbing blue gentle.


Recreation Up Rez-Me Awakening Deal with Mask and Eye Cream ($10 ea.)

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Recreation Up Rez-Me Awakening Experience Mask ($10): Hit reset on exhausted skin with this creamy, twin-use mask. Infused with skin-loving ingredients like hyaluronic acid to revive and nourish skin during video game participate in or any time of working day.

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Activity Up Rez-Me Awakening Eye Product ($10): Enjoy all day and all night though eyes keep hydrated. The rich components helps minimize the visual appearance of dark circles with its roller ball applicator infused with hyaluronic acid and peptides.

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Game Up Prepared to Engage in Eyeshadow Palette ($10): The eyeshadow palette will come in 10, significant-pigment colors that lets buyers build endless graphic eye looks.

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Activity Up Reward Points Lip Gloss Mask ($6): This gel system seems to be like a lip gloss and functions like a mask. Perfect for hydrating lips at the laptop or computer display screen, it will come in 4 shades: Royal Peach, Blue Rush, Hidden Treasure and Following Degree.

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Game Up Gotta Nail Them All Package ($15): Mix and match 8 vivid nail polish shades, impressed by the boldest display graphics.

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Match Up Extra Lifetime Package ($15): These attractiveness boosters acquire your appear to the “next stage.” The package contains an angled eye liner brush, blending eye brush, smudge brush, experience sponge, and encounter gems for hair, entire body and nails. 

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Each and every Recreation Up item has a key code that can be redeemed for reward factors, present playing cards and much more. Engage in the video game by becoming a member of Elf’s Magnificence Squad loyalty method where by users can flex their techniques! Attractiveness Squad members who acquire the overall Sport Up assortment and enter all the mystery codes will acquire a surprise product reward.

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Activity Up is available completely on elfcosmetics.com. Match Up will be offered at Goal outlets and Concentrate on.com on July 10 and at Shoppers Drug Mart and Shoppersdrugmart.ca on July 18.

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On July 13, Recreation Up will come to everyday living at a Los Angeles-based arcade bar. Prime avid gamers in the space will congregate for a night of retro arcade game titles. Look at in actual time as the celebration will be livestreamed across Elf’s Twitch channel, @elfYOU.

Check out a clip of the new selection down below:
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