Designer handbags have extended been considered “the expenditure piece” for your closet. And though this idea may possibly only be justification for dropping 1000’s of dollars on a purse, these luxury pieces can be a prudent expense. As designs circle back again close to and vintage and resale marketplaces have taken off in modern several years, keeping a handful of common designer bags in your collection is not this kind of a lousy point.
No one is familiar with this far more than Kristen Donnell, who owns Keeks Designer Handbags, a luxurious designer handbag resale shop in Plano. Donnell states “pre-owned retail is in my blood.” When she was a toddler, her weekends were being invested at a Garland flea current market where by her dad, Mark Edward Kane, marketed utilized CDs. She had a front row seat as he grew his organization from the flea market booth into CD Warehouse and released other concepts, like Movie Buying and selling Firm.
Seeking to cultivate anything of her possess as an grownup, with a product line that would attraction to ladies, Donnell decided to concentrate on handbags. She launched her resale shop in 2010. “We deeply think that absolutely everyone justifies luxurious, and [we] desired to generate a enjoyable, much more attainable way to get it,” Donnell suggests.
And her expense in the label has compensated off. Donnell claims a string of “little bets” due to the fact opening 12 several years back has helped her grow Keeks (her nickname) into a 10,000-sq.-foot flagship retailer in Plano.
She to start with begun offering pre-owned handbags in a smaller Collin Creek Shopping mall retail outlet in 2010. At the time, she carried predominantly decrease-end designers. But her shoppers were drawn to her extra luxury choices. The initial purse she marketed was the only Louis Vuitton Speedy she experienced in-stock. Donnell now sees that as a foreshadowing for her existing wares.
“The company plodded along right up until we made the decision to make a ‘little bet’ and invest in a significant amount of money of pre-owned Louis Vuitton to test to provide,” Donnell states. “We had been stunned when it flew off the shelves. That was when we figured out that higher-conclusion luxurious was the way forward.”
Donnell now sells luxe purses, shoes, and add-ons. Her 4,000-hangbag inventory involves items from some of fashion’s most exclusive—and expensive—designers, like Hermes, Givenchy, Prada, Christian Louboutin, Louis Vuitton, natch, and more, at a discounted rate.
That lower price is, probably, the most apparent gain of acquiring applied items. But other, frequently ignored benefits contain sustainability—buying an previous bag keeps it out of a landfill—and discovering uncommon, discontinued goods, Donnell says.
“Another advantage to getting resale is that we have hundreds of pieces that are no more time in output,” Donnell states. “We lately made a customer so content simply because she had been dreaming about the discontinued Louis Vuitton Sully and we had it.”
Donnell frequently performs to hook up shoppers with a discontinued bag or accent they’ve been coveting but can not find. Ideal now, some of her best objects consist of many Chanel Grand Browsing Totes, which ended up discontinued in 2015. But her rarest items at this time in-stock include things like an Hermes Kelly 35, an ostrich Prada Galleria, and numerous discontinued specific-version Louis Vuitton prints.
Keeks’ business design operates on the principle of supplying designer fashion with no the designer perspective. Donnell wants her buyers to have a unique encounter and not that Pretty Woman Rodeo Drive moment, exactly where they sense intimidated or are turned absent, when browsing at Keeks. Whilst the things are technically next-hand, Donnell wishes her clients to sense celebrated with the financial commitment they are generating. As numerous purchases are accompanied by a important life instant or milestone, like graduations or birthdays, she commemorates selected acquire concentrations with a bottle of champagne for clients.
Though the bulk of Keeks’ organization arrives from in-shop buying, Donnell noticed a main turning position in 2020. Like a lot of other retail models, Keeks improved its e-commerce and social media efforts all through the pandemic. They labored difficult to upgrade the on the internet browsing expertise, Donnell says. “Now I’d say we have a brick-and-click model.”
On the net purchases at this time make up 33 per cent of her sales, Donnell says. She has clients from all more than the planet, and she’s even experienced out-of-towners go to her Plano retail store in particular person from as far absent as New York City.
Donnell has massive plans for the foreseeable future of Keeks Designer Purses, together with an additional big box location outside of Plano and aggressively increasing her luxury shoe and accent collections. But like her father’s ventures growing up, her company is nevertheless a spouse and children affair. Equally her father and her spouse, Robert, function with Donnell at the retail outlet, which she says is the greatest portion.
“It isn’t always simple, but at the finish of the day, operating challenging for a frequent aim is generally value it,” Donnell claims. “Together we have developed anything that we are incredibly very pleased of and we have the greatest group.”
And she gets to drool more than stunning designer bags for a residing.