As element of an effort and hard work to improve industry penetration of its G7 high quality cosmetics brand, Blueworld Cosmetics has unveiled Mimi Obikwe, as the new brand ambassador for its line of items.
Ikenna Ekeagu, the main executive officer of Blueworld Cosmetics, through the formal signing of the Memorandum of Being familiar with (MOU) among with the cosmetics business and the model ambassador, stated she was deemed centered on her pores and skin colour, social media next, which were being strong indicators for the company’s range.
According to Ekeagu, the top quality product G7 is an exceptional whitening entire body product, noting that as a business, their products and solutions are regionally manufactured. “When I noticed her on social media, her pores and skin color was in line with what we needed. So, I checked her Instagram handle and realised that she has the followership that I wished to advertise the model. So, we talked over and agreed if the company would be capable to safe an ambassadorship deal with her,” he mentioned.
Ekeagu revealed that G7 has been in the industry for about a few yrs, and it is performing well. Having said that, the business wanted to create additional visibility to penetrate the nearby marketplace with the unveiling of the new model ambassador. In accordance to him, the partnership arrangement is predicted to previous for 12 months.
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“We want the brand ambassador to use her social media platform to develop awareness. I don’t feel she really essential a concentrate on, for us visibility is a lot more vital especially on the social media room, on our component we will current market the products nationwide due to the fact we have our branches spread throughout the region.
“The product or service is by now obvious in the current market. Having said that, Mimi is coming as an ambassador to give it the needed thrust to catalyse gross sales. So, that is why she is coming into the photograph. Everyone can suit in, but she was the person we fulfilled at the proper time when we ended up in require of a product and she arrived all over and so when we observed her we decided to settle for her because bringing so many people will get you puzzled,” Ekeagu stated, disclosing that the contract will be reviewed each and every a few months primarily based on deliverables.