Halsey Debuts AF94, A Second Beauty Brand With Products

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A new boy mother, a total splendor mogul in her individual proper, and a finish artist in all that she does (her most new album If I Cannot Have Adore, I Want Energy debuted in the sort of a characteristic film, ICYMI) — it’s crystal clear that Halsey has been very little brief of hectic in the past couple a long time.

And hot on the heels of launching their colorfully playful cosmetics collection, about-deal with, not all that extended back in January of 2021, the multi-hyphenate has taken to Instagram to announce a 2nd natural beauty model, named af94, that will officially be offered on July 25, 2022. Encouraged by their complete name’s initials (Ashley Frangipane) and birth year of 1994, she shares that her latest manufacturer is about-face’s “cute and bratty youthful sibling.” But what, particularly, makes it distinct?

At the heart of both brand names, independence of expression, creativity with no bounds, and the encouragement to play with coloration is highlighted. And if you are a fan of Halsey, you know that this messaging is really considerably in line with who she is as a man or woman and creator, as properly. But past people inherent similarities, af94 does in actuality fill a require for natural beauty enthusiasts and Halsey stans alike.

Whilst about-face is offered at Ulta with aggressive price tag details in line with other celeb-fronted brands on the cabinets (think Selena Gomez’s Rare Attractiveness and Ariana Grande’s r.e.m. natural beauty, for illustration), af94 is a eyesight designed in an distinctive partnership with Walmart, and in transform, will be produced all the much more available to all those of all ages and with all particular budgets.

In other terms? Each individual solitary product or service will be $10 and below.

Solely vegan and cruelty-cost-free, the brand’s first launch is established to involve 12 products that are “made to engage in,” and range from matte lipsticks and cheek tints, to biodegradable make-up remover wipes and one of a kind face and system stickers.

Are you prepared to enjoy with af94? Signal up to get much more facts on the brand’s web page.

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