Joos founder on creating superfood skincare brand

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CosmeticsDesign spoke with Andrew Glass, co-founder of Joos, about the thought at the rear of the brand, the place it suits into the botanical attractiveness phase and what it means for skincare additional broadly.

Can you tell me a small little bit about the principle at the rear of your brand name?

Joos Cosmetics is actually all about advertising not only a healthier life-style but skin overall health in general. Each individual product or service for the brand is seriously intended to aid convey your skin to its most healthy point out.

We’re not a manufacturer that truly guarantees excellent pores and skin, but we are a model that promises healthier skin. That’s really the goal with every single of our products.

Wherever did the variety of idea for the style of the manufacturer arrive from?

My companion and I like acquiring clean-pressed juices together. We both equally individual a couple other diverse attractiveness corporations, so we’ve been in this place for a even though.

The notion came about when we ended up just sitting down down and owning a few of beverages. We have been like “wow, this tastes amazing, these bottles are super cute, but we haven’t truly found a brand name that provides that form of vitamins to your pores and skin.”

That’s sort of the place the thought arrived about. Then we just commenced planning the bottles to genuinely seem like a true juice beverage, of course, that you are unable to consume. Then we commenced hunting at the bottles and we were like “wow, we love the nourishment panel that these juices appear with.”​ That is how we made our skin-trition panel, which we trademarked and it can be on the again of each individual bottle.

How has communicating skin data similar to interaction with foodstuff aided or hindered your brand in speaking the botanical facet to your client?

The initial impressions of the brand are that we are a extremely thoroughly clean skincare manufacturer. That arrives throughout even right before you start off looking through the information of each individual product or service, which is one thing we wished to do.

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