Julianne Moore joins Hourglass Cosmetics as brand ambassador

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By Alessandro Carrara
18-Jul-2022

The film star’s partnership will debut with the elegance brand’s We Glow campaign and the launch of its approaching Ambient Comfortable Glow Foundation

Moore’s daughter, Liv Freundlich, joined the actress to launch a movie for the We Glow campaign

Hourglass Cosmetics has appointed American actress Julianne Moore as its new brand name ambassador.

Moore’s just one-year partnership with the Unilever-owned luxury make-up brand name will debut with its We Glow campaign.

The inaugural campaign marks the launch of Hourglass’ impending Ambient Delicate Glow Foundation, the most current addition to its Ambient Lights collection.

Moore’s daughter, Liv Freundlich, joined her mom to create a 48-next online video teasing the launch.

Consumers are presently in a position to indicator-up to a waiting checklist to be initial in line when the basis drops.

The Ambient Lighting selection characteristics a range palettes and brushes, and its most new additions are the Universe and Universe Unlocked finishing powders.

“Our society is generally focused on outer beauty and seeking to combat ageing,” said Moore.

“I enjoy the refreshing method of this marketing campaign in showing that natural beauty also will come from in and from the interactions we share.

“I appreciate the soft-glow influence of this basis and how it boosts my pores and skin so normally.

“I’m psyched to kick off my partnership with Hourglass with such a substantial-accomplishing solution that is effective for everybody.”

Accessible in 32 shades, the foundation’s system is infused with blurring spheres and gentle-diffusing pigments which aids minimise the search of pores, fine strains and wrinkles.

Launching alongside the product or service is a Foundation Brush, which Hourglass reported has been “specially developed” to be made use of with the cosmetic.

“Our new Ambient Gentle Glow Basis delivers this organic, lit-from-in glow, and I seriously needed to convey that to everyday living,” mentioned Hourglass founder and CEO Carisa Janes.

“Julianne is the perfect instance of what it suggests to be beautiful within and out, and the way she and her daughter just light up all around every single other is the ideal embodiment of this marketing campaign.”

Moore is no stranger to the cosmetics business and has worked as a model ambassador for L’Oréal Paris considering that 2012.

Through this time she campaigned along with other prolific actresses this kind of as Helen Mirren to assistance remove the stigma about elegance and ageing.

Moore’s storied acting job took off all through the 90s when she landed top roles in both Nine Months and The Misplaced World: Jurassic Park.

Considering the fact that then she has starred in some of the film industry’s maximum grossing films, together with The Hunger Game titles and Kingsman: The Golden Circle.

Moore has gained an Academy Award, a British Academy Movie Award, two Golden Globe Awards and two Emmy Awards in the course of her time as an actress.Sign up for your free email newsletter

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