Korean cosmetics brand LG H&H partners Shopee to grow SEA

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South Korean cosmetics and personalized care brand LG H&H has signed a Memorandum of Comprehension (MoU) with Shopee to speed up its growth in the premium magnificence and private care types in five crucial markets comprising Singapore, Malaysia, Vietnam, Thailand, and Taiwan. This comes as LG H&H aims to scale up its eCommerce organization and seize new on the net consumers.

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The partnership will be led by Sean Lee, head of abroad business enterprise division at LG H&H and Chris Feng, Team President at Sea. Both equally businesses will also get the job done with each other and convey extra manufacturers underneath LG H&H onto Shopee, and establish new collaboration opportunities in regions these as internet marketing and distinctive products launches. LG H&H also aims to be top rated ten brand principal in the well being and attractiveness group on Shopee. In point, the manufacturer had currently launched some of its brands on Shopee these types of as The Deal with Store, belif and su:m37 beforehand.

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Previous thirty day period, it also launched its luxurious model The Heritage of Whoo on Shopee Mall and Shopee High quality by means of a regional marketing campaign in Southeast Asia. Shopee Premium was introduced in 2020, and has scaled efforts to improve the premium segment by onboarding well known intercontinental and regional high quality and luxury brands, as well as elevating the buyer knowledge with new functions, Shopee reported.

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LG H&H’s Lee reported that with Shopee as its important precedence eCommerce associate in the Southeast Asia, the eCommerce platform will be in a position to give deep insights on the community current market landscape, and LG H&H can leverage its knowledge of working with facts-pushed methods to fully grasp customer behaviours on eCommerce.

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Meanwhile, Terence Pang, chief running officer of Shopee, added: “As the demand for premium well being, beauty and own treatment solutions proceeds to mature on Shopee, we are delighted to deepen our partnership with LG H&H to convey higher assortment and benefit to our purchasers.” Pang discussed that Shopee aims to assistance LG H&H in growing its omnichannel existence in Southeast Asia, and get to the emerging technology of electronic luxurious consumers via Shopee Premium.

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To seize individuals in Southeast Asia, brands – now dwelling in the “age of the consumer” – need to have to place buyers at the centre of anything they do. Shopee has properly driven a hyper-suitable shopper approach in Southeast Asia, by making sure that its people in all its markets consistently take pleasure in appropriate and personalised browsing activities.

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Other makes have also tied up with Shopee to broaden their existence in Southeast Asia and leverage on its client tactic. Past December, Shopee and Colgate-Palmolive had tied up to jointly generate eCommerce penetration of oral care, house treatment and personal treatment products and category on Shopee, across seven markets in Southeast Asia, reflecting Colgate’s motivation to the markets.

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Last February, Korean attractiveness manufacturer Sulwhasoo’s guardian company, Amorepacific, experienced inked a offer with Shopee to speed up the growth of Korean attractiveness in the on the net natural beauty class in Southeast Asia. The partnership noticed Amorepacific driving info-driven strategies, joint promoting efforts and co-branded collaborations. The beauty brand name aimed to grow the protection of its recent portfolio of models on Shopee to more marketplaces to meet up with “untapped demand” and offer far more assortment to shoppers.

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Relevant content articles:
Remaining hyper-pertinent to the Southeast Asian consumer: Hear from Axiata and Shopee
Colgate-Palmolive companions Shopee to boost eCommerce biz by 20 periods

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Sulwhasoo’s guardian firm and Shopee tie up to press development of K-natural beauty in SEA

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