Marks & Spencer Announces Partnership With Benefit Cosmetics

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Marks & Spencer has declared a new partnership with Benefit Cosmetics which will see the retailer supply the model in its British isles stores as properly as on the internet.

Buyers will be equipped to shop the Advantage collection at M&S.com by autumn or wintertime of this yr and avail of a cost-free simply click-and-collect services on the pursuing working day to in excess of 700 M&S spots.

5 M&S stores will attribute a Benefit Cosmetics counter, with natural beauty experts on hand to help buyers. The stores include things like M&S Camberley, Cheshire Oaks, Handforth Dean, Hedge Close and Lisburn.

In addition, 10 suppliers will give the products in a bespoke Profit Cosmetics fixture.

The selection will comprise a lot more than 200 items, such as Benetint, They’re Serious! Mascara, the POREfessional Encounter Primer, Hoola Bronzer and Gimme Brow+, with charges ranging from £12.50 to £48, Marks & Spencer extra.

‘Dynamic 3rd-Get together Brands’

Tara Singleton, head of attractiveness at M&S, commented, “We are so happy to be welcoming Benefit Cosmetics as our hottest companion as we go on to introduce dynamic 3rd-celebration models to enhance our own natural beauty offer you, assisting us develop into more appropriate, more normally for our prospects.

“Natural beauty performs a large part in our ‘Brands at M&S’ approach as we know makes these as Benefit Cosmetics inspire loyalty and repeat buy about their cult products and consequently engage in an essential purpose in how and in which consumers store. Bringing these models to M&S.com and selected retailers, will give consumers – both current and new – extra explanations to shop with M&S.”

Before this 12 months, Marks & Spencer introduced a partnership with skincare and make-up model, Clinique.

Previous yr, close to 15% of M&S Apparel & Household buyers shopped for natural beauty solutions and this pattern represents an chance for progress by encouraging cross-classification procuring as a result of different initiatives and M&S’s loyalty plan, Sparks, the organization noted.

Sarah Harbon, general supervisor of Reward Cosmetics, stated, “The start of Reward Cosmetics on M&S reflects our motivation to creating our goods available, we are passionate about building a magnificence community for all and delighted to be joining M&S Natural beauty.

“The partnership will offer a exceptional omnichannel prospect for new and our present buyers to quickly store and find out the UK’s no. 1 Status Make-up brand name along with major British retailer, M&S.”

© 2022 European Grocery store Journal – your resource for the latest retail news. Posting by Dayeeta Das. Click subscribe to indication up to ESM: European Grocery store Magazine.

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