New Nordic Healthbrands : Six month report 2022

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Press Launch

Malmö 29 July 2022

New Nordic Healthbrands AB (publ)

6 Months Report January – June 2022

Six MONTHS 2022

  • Net product sales amounted to MSEK 254. (268.9), a lower of 10.7 percent in neighborhood currencies and 5.5 per cent in SEK.
  • Gross margin diminished to 66. percent (68,).
  • EBITDA lessened to MSEK -4.3 (24.6).
  • Functioning earnings lessened to MSEK -4.9 (24.1).
  • Revenue after tax for the time period reduced to MSEK -6.5 (10.1).
  • Earnings for each share immediately after tax diminished to SEK -1.05 (3.08).

Q2 2022

  • Web income amounted to MSEK 130.7 (141.1), a lower of 12.6 per cent in regional currencies and 7.4 percent in SEK.
  • Gross margin lowered to 64.8 per cent (68.8).
  • EBITDA decreased to MSEK -6.3 (11.2).
  • Functioning financial gain reduced to MSEK -6.6 (10.9).
  • Income just after tax for the period of time lowered to MSEK -7.5 (8.7).
  • Earnings per share following tax diminished to SEK -1.21 (1.41).


Entering 2022 we had prepared for growth in revenue and revenue via enhanced marketing and advertising and innovation. We had a high-quality Janu- ary even while we realised that corona screening and lockdowns in several European international locations intended diminished income in those people nations around the world. Straight away when the Russian invasion of Ukraine started off previous 7 days of February, we comprehended that lots of of our consumers altered obtaining actions. Our products and solutions are of substantial high quality and high quality priced in the market place. Our advertising and marketing and other marketing and advertising activities did not generate the gross sales it utilized to for so quite a few decades. The shell out for the planned advancement greater by 7 per cent during the first fifty percent 12 months but even so the profits decreased by 6 %. Evaluating this 50 percent year to initial 50 % yr of 2021 is on top of that blurred by the simple fact that we ended up very effective in 2021 thanks to the promote in of Hair Volume™ particular 10 many years anniversary packs.

Because of to the existing global geopolitical and economic problem, which we feel will last properly into 2023, we are having actions to reduce our advertising and innovation investments temporarily as very well as we are introducing a shorter marketing scheduling horizon to turn out to be additional agile and respond faster to both of those negative and favourable improvements in the planet around us.

We count on that the reduction in investments all through the second half calendar year will end result in decreased product sales in the 2nd 50 % calendar year than in the very first 50 percent year. Our liquidity is marked by the decline throughout the first half 12 months, but it will reward from our choice to minimize investments as very well as our recent stock reduction endeavours.

As before long as we see it opportune, we will boost our investments again and return to our progress route, which has furnished a CAGR of 11 per cent in excess of the earlier five many years. We program to finance the advancement past 2022 ourselves.

As a outcome of the current condition, we have determined to postpone our software for listing of our shares on NASDAQ Stockholm Major Current market. So far until eventually the close of 2023.

Through the initially 50 percent of the year, we arrived at a turnover of SEK 254 million. New Nordic’s merchandise are now out there in practically all European nations around the world, North The usa, Hong Kong, China, Vietnam and Australia. All through the initial fifty percent of the calendar year, we have experienced growth in Asia. Revenue were being status quo in North The us, though we have experienced a drop in the Nordics and the relaxation of Europe. If we glimpse at the second quarter in isolation, we have experienced development in Asia and in the rest of Europe.

Because of to adjustments in the product or service mix, the gross earnings has been decreased to 66 p.c in contrast to 68 per cent last 12 months. It is higher than all the sale of “meals dietary supplement gummies” with lower gross profit and the sale of “twin-pack” units, that has had a destructive affect on our gross gain. We will continue to have a strong aim on our gross earnings and operate to enhance it again.

During the next quarter we made a reduction more substantial than the compact gain in the first quarter so following 6 months the final result is negative and not satisfactory. It will be our solid target to adjust that through the second fifty percent calendar year.

Superior information is that we also won a prize at the Danish Elegance Awards this year. The profitable price was provided to our new liquid collagen and plant-primarily based dietary health supplements that arrive in effortless “prepared-to-drink sachets”. Collagen ShotTM, as the item is named, has also been released in England, where it is previously one of our finest sellers.

Beauty goods in our “Elegance In & Out” however make up only a little aspect of our turnover, but product sales are escalating swiftly. As a person of our prime retail companions places it: “We want to use the momentum of impending information and progress in the group proper now to make New Nordic the inescapable leading brand name in purely natural skincare.”

I thank the New Nordic crew in all nations around the world. We have experienced marketplace troubles that we have not confronted before, and the crew has manufactured an huge contribution throughout these complicated and transforming instances.

Karl Kristian Bergman Jensen, CEO

New Nordic Healthbrands AB

Hyllie Boulevard 34

SE-215 32 Malmö


The details in this push launch is that which New Nordic Healthbrands AB (publ) is expected to disclose pursuant to the EU Market place Abuse Regulation. The details was submitted for publication, by means of the agency of the speak to person set out over, at 8:00 (CET) on 29 July 2022.

Hyperlink to report on New Nordic’s investor relation world-wide-web webpage:

Get in touch with:

Karl Kristian Bergman Jensen, CEO, telephone +46 40-236414,e-mail [email protected]. Ivan Ruscic, CFO, telephone +46 40-236414,e-mail [email protected]

Claes Libell, Group Monetary Controller and Trader Relations, phone +46 40-236414,e-mail [email protected] New Nordic Healthbrands AB (publ), SE-215 32 Malmö, Sweden. Org. nr. 556698-0453.

Certified advisor: Mangold Fondkommission AB. +46 8 503 01 550, [email protected].

New Nordic Healthbrands AB (publ) was started in 1990 and is outlined on Nasdaq Initial North Growth Current market Sweden due to the fact 2007. The company’s organization concept is to provide the most helpful and risk-free nutritional dietary supplements, all-natural medicines and cosmetic merchandise for precise health and fitness and splendor requires. All with care for people and character. New Nordic products and solutions are now out there in 41 countries in pharmacies, wellbeing stores, elegance outlets, and journey retail. New Nordic has its possess tiny income and internet marketing firms in most European countries, Canada and the United States, to organise local marketing strategies, serve merchants and provide close personalized- ers. In 2021, revenues have been SEK 515 million. Nearly all New Nordic products offered globally are manufactured in Scandinavia. For far more details, check out


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