NIKE unveiled its most up-to-date notion keep in Seoul on Friday last 7 days, opening South Korea’s Hongdae district to a novel immersive shopping encounter for sportswear and trainers.
Recognized for its environment-course nightlife, vogue and browsing, food, and songs scenes, Hongdae has been given its hottest addition to the neighbourhood: Nike Type, which also features Nike Rise, an combined fact (MR) encounter with digital and actual physical artistic articles.
Purchasers can be a part of the XR knowledge with a bespoke content studio for creative content material producers, shoppers, and products designers, complete with social media channel support and immersive studio equipment.
The product or service zones are gender agnostic, so shoppers can shop freely dependent on their individual choices all-around healthy and model, regardless of gender or size. Photograph: Nike
Nike discussed that Nike Fashion also integrates QR codes, in which site visitors can unlock augmented reality (AR) ordeals on the company’s goods and artwork installations, as well as check out gender-neutral clothing layouts across the product lineup.
The Beaverton, Oregon-dependent company additional its Design and style doorway presents Nike By You workshops and SNKRS Lounge gatherings to Nike Users, and the Fashion programme programs to extend globally and in South Korea, with further doorways opening in Shanghai later in autumn and supplemental nations around the world in the foreseeable future.
The news arrives just months immediately after Nike secured RTFKT to build hyperrealistic non-fungible tokens to strengthen the fashion field with immersive apparel and technologies.
The sportswear huge also unveiled its NIKELAND metaverse room which aims to hook up with prospects, designers, and enthusiasts to investigate promotions, get updates, share innovative articles, and engage with new product or service improvements in the ROBLOX-hosted digital globe.
More sportswear firms these as Timberland, Adidas, and Under Armour have also introduced their own metaverse platforms to sector NFTs, minimal-edition item drops, and social engagement campaigns, among a lot of some others.
