Nike to open its latest retail concept in Seoul, South Korea

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US-primarily based sports activities clothing model Nike is set to launch its newest retail thought, Nike Fashion, with the to start with retail store because of to open in South Korea.

Scheduled to open on 15 July, the world’s 1st Nike Fashion doorway will be situated in the Hongdae neighbourhood in Seoul, which is acknowledged for art and style lifestyle.

The keep will home gender-agnostic zones for way of living items these as fleeces, tops, footwear and components, as properly as regionally curated collections.

In addition, the retail store will function exceptional electronic-bodily areas to persuade customers to convey their personalized styles.

The Nike Design and style outlet will have a content studio with customisable backdrops in which local creatives, products experts and buyers can develop written content for social media.

The Hongdae retail store will element QR codes that customers can scan for augmented fact ordeals relevant to item innovation.

It will also offer you Nike Associates activities these kinds of as ‘Nike By You’ workshops and ‘SNKRS Lounge’ functions.

In Seoul, the organization formerly released Nike Rise, which provides ‘immersive store experiences’, among the other retail concepts and experiences.

In a assertion, Nike claimed: “The Hongdae neighbourhood holds a sturdy romantic relationship with the sneaker and neighbourhood-retail neighborhood.

“With the Style retail idea, Nike allows broaden the aperture of activity retail society by continuing to mix actual physical and digital experiences.

The manufacturer will open up its next Nike Style thought retail store in Shanghai afterwards this 12 months, adopted by extra shops equally regionally and internationally.

Before this month, it was documented that Nike’s IT using the services of declined by 6.1% previous thirty day period compared with May perhaps this 12 months.

GlobalData’s Position Analytics database uncovered that the company’s all round using the services of action fell by 16.07% through the thirty day period, with IT work accounting for 12.61% of its full using the services of exercise.

In June, Nike registered $46.7bn in entire-year earnings for the fiscal yr 2022 (FY22).

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