onTop cosmetics is first Chinese beauty brand to launch

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In collaboration with Eastman and WWP Magnificence, onTop delivers its modern Renewal Oil Product with molecular-recycled packaging to Chinese consumers

KINGSPORT, Tenn., July 21, 2022 /PRNewswire/ — onTop cosmetics has introduced its Renewal Oil Product, the to start with of its four main facial product solutions to attribute packaging produced from Eastman Cristal Renew copolyester with 50% qualified recycled written content.* onTop cosmetics is the 1st Chinese natural beauty manufacturer to use Cristal Renew, a sustainable resin powered by Eastman’s molecular recycling systems. This market-foremost skin treatment packaging is the end result of the shut collaboration among onTop’s price chain associates — WWP Beauty and molecular recycling pioneer Eastman.

“onTop strives for mild packaging, which is part of the mind-set toward sustainability,” stated Emma Ni, onTop CEO. “We actively search for out light, attractive and eco-pleasant methods for formulas and packaging. Based on this mission, we selected to make sustainable packaging out of Eastman Cristal Renew for our newly introduced product products. Our efforts, nonetheless smaller, are aimed at lowering usage and environmental impression and eventually creating the earth ‘lighter.'”

onTop worked with WWP Beauty to produce the main packaging for model 2. of its Renewal Oil Cream, identified by Mintel as an “Ground breaking Product” in January 2022. Mintel cites the product’s oil-cream texture that permits the addition of lipids these types of as ceramide 2, phytosterols and fatty acids to nourish pores and skin. The formulation also utilizes Topnatrol, a patented emulsifying engineering dependent on all-natural active components fairly than synthetic emulsifiers.  

For the onTop Renewal Oil Product, WWP Natural beauty noticed an possibility to style packaging as progressive as the product or service inside of. The business was on the lookout for sustainable packaging that would just take its skin treatment product or service to the upcoming stage. Eastman’s Cristal Renew, produced with molecular recycling know-how that utilizes plastic waste as feedstock in its place of fossil methods, fit the bill. These technologies crack down plastic waste to its essential developing blocks and use them to produce new, substantial-efficiency supplies. As a consequence, Cristal Renew provides makes the exact same stage of overall performance and design and style flexibility they have come to assume from Eastman’s resins for luxury cosmetic packaging. It also delivers significant environmental advantages, which include landfill diversion and lessened greenhouse fuel emissions.

For WWP Splendor, the collaboration with Eastman and onTop offers a system to reveal how the brand name can assistance its customers harness the most recent product innovations to elevate the sustainability of its products.

“Working with consumers to generate a house wherever we can convey sustainable, innovative natural beauty products to customers on a world wide scale is at the coronary heart of what we do,” mentioned WWP CEO Jennifer Adams. “This collaboration with onTop and Eastman is a landmark stage for WWP Natural beauty in our journey to advance sustainability in the splendor sector.”

The recycled written content in Eastman Renew products carries Worldwide Sustainability & Carbon Certification (ISCC Furthermore), delivering models with the transparency and trustworthiness that appear from unbiased, third-bash verification of recycled-material promises.

“We are fired up to be section of this product launch with onTop and WWP Beauty and thrilled to see how Cristal Renew is maximizing the sustainability of this kind of an revolutionary solution,” claimed Tara Cary, cosmetics and personal care packaging market manager for Eastman. “In introducing its Renewal Oil Cream to the marketplace, onTop is main the business in sustainability for Chinese individuals.”

Go to WWPbeauty.com to experience how the firm helps models deliver sustainable products to everyday living. Additional information and facts on Cristal Renew and Eastman’s sustainable solutions for beauty packaging can be discovered at eastman.com/cristal.

*The recycled written content is obtained by allocating the recycled waste plastic to Cristal Renew using a mass equilibrium approach qualified by ISCC.

Media get in touch with:

Jacob Teetzmann
The Tombras Team
+1 (423) 494.3673
[email protected]

About Eastman

Founded in 1920, Eastman is a world specialty supplies enterprise that creates a broad vary of products observed in products persons use each and every working day. With the intent of improving the good quality of daily life in a material way, Eastman operates with shoppers to produce progressive goods and remedies whilst protecting a commitment to protection and sustainability. The company’s innovation-pushed advancement product usually takes gain of planet-class technology platforms, deep shopper engagement, and differentiated software advancement to expand its primary positions in interesting conclude markets this kind of as transportation, building and building, and consumables. As a globally inclusive and assorted business, Eastman employs close to 14,000 men and women all over the entire world and serves buyers in more than 100 international locations. The company had 2021 revenues of somewhere around $10.5 billion and is headquartered in Kingsport, Tennessee, United states of america. For a lot more information, stop by www.eastman.com.

About onTop

As a new, clean up beauty pioneer, onTop released its very first skin care products line in 2021, enabling buyers to discover Prime legitimate splendor with a new angle: A lot less FOR More. In its place of inquiring additional and introducing additional, remaining brave to lower is the new electrical power. The manufacturer redefines “Clean + Splendor” by building progressive formulation and packaging to make guaranteed the goods are harmless to use, uncomplicated to absorb and a pleasure to the pores and skin. onTop sets up a increased typical than the sector typical and follows a listing of “Say No Listing” elements to safeguard item security and environmental security.

About WWP Beauty

WWP Splendor is dedicated to producing long term-concentrated, sustainable options for the world-wide attractiveness marketplace through close collaboration, remarkable agility, and unparalleled scale. The firm’s total-provider offering of method, packaging, and equipment, paired with their in-house manufacturing capabilities enable them to stand out as the source for every little thing elegance. Through a all over the world group of beauty gurus that spans across North America, EMEA, and APAC, WWP Beauty features its shoppers international support at the regional stage. To learn more, pay a visit to our web-site at www.wwpbeauty.com.  

Resource Eastman

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