Sportswear brand Nike opens new retail concept in Seoul

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Sportswear model Nike’s new retail notion Nike Design and style has now opened in Seoul. It will provide a distinct sport lifestyle audience through the lens of design, featuring gender-agnostic zones for fleece, tops, footwear, accessories and other design-led collections. People can shop for seasonal solutions in addition to regionally curated collections that are resonant to the spot.

This first door is situated in the Hongdae neighbourhood, recognised for its art, tunes, dance, and vogue society, surrounded by local retailers, golf equipment and leisure. Nike has launched lots of of its most revolutionary retail ideas and experiences in Seoul, which include Nike Rise, which bridges digital and physical to generate immersive shop activities, and now Nike Model. The Hongdae neighborhood retains a robust relationship with the sneaker and community-retail neighborhood. With the Style retail thought, Nike aids broaden the aperture of activity retail culture by continuing to blend bodily and electronic experiences.

A vital emphasis of the door is how it delivers special digital-physical spaces for customers to express their particular design and style jointly. A content studio for nearby creatives, products gurus, and shoppers opens up room for the community to create content on their possess social media channels with customisable backdrops. Throughout the shop, QR codes provide augmented truth encounters related to merchandise innovation and even the encompassing artwork installations. The Design doorway delivers other special local community ordeals like Nike By You workshops and SNKRS Lounge occasions for Nike users celebrating area sneaker lifestyle, Nike explained in a press release.

Nike’s new retail principle Nike Style has now opened in Seoul. It will provide a distinctive sport lifestyle viewers by the lens of type, that includes gender-agnostic zones for fleece, tops, footwear, components and other type-led collections. Shoppers can shop for seasonal products in addition to locally curated collections that are resonant to the area.

The Nike Style thought is established to develop both of those regionally and internationally. A next Nike Fashion doorway will open in Shanghai in Drop 2022. Pursuing the preliminary doors in Korea and China, the Nike Type idea will extend into other international locations in the foreseeable future.


Fibre2Style News Desk (RR)


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