Top 5 beauty and cosmetics stories trending on our socials

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Innerbottle pilots closed-loop beauty e-commerce system in South Korea​​

Circular magnificence start out-up Innerbottle has connected up with LG Chem and CJ Logistics to pilot a new B2C splendor e-commerce system that will allow for consumers to recycle their beauty packaging very easily and correctly.

“Until now, shoppers could just dump the bottle in the trash. But with our new platform, they can just strike recollect and CJ will pay a visit to their houses and places of work to collect the empty bottles, producing it quick for them to recycle,”​ CEO Steve Oh spelled out.

As soon as collected, the plastic bottles are despatched to LG Chem, which will method them into put up-consumer resin (PCR) which can then be utilised to remake a lot more bottles.

INDIE PIONEERS PODCAST: Is the inclusivity motion in elegance all just for demonstrate?​

The CEO of an Asian-led make-up brand is questioning the ‘performative inclusivity’ she sees in the magnificence sector, boasting it can damage scaled-down, a lot less very well-funded brands that are hoping to resolve the frustrations of unique goal individuals.

Orcé Cosmetics CEO Shih Yu-Chen mentioned she established out to remedy a problem she observed in just the Asian local community, which was typically misunderstood by elegance companies.

Though it is now typical for natural beauty brand names to winner inclusivity these days with a extensive variety of shades, Shih problems that this is all “performative”.

How to acquire over… elegance shoppers in the shifting publish-pandemic brick-and-mortar landscape​

Big brand names such as Sephora, Lush Cosmetics, Well being & Glow and SUGAR Cosmetics have solely shared their insights on how they are redefining the in-retail store customer working experience in the wake of the COVID-pandemic.

As we get started rising from the battle in opposition to COVID-19, there are some who consider retail is in decline, specially now that the pandemic has accelerated retail’s electronic transformation.

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