WAAM Cosmetics raises 5 million euros and launches a range

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The French do-it-on your own (Do it yourself) cosmetics brand names has just completed a 2nd fiscal round of 5 million euros with the We Favourable Make investments 2 fund, not too long ago designed by Arkéa Capital, and Pierre Cazaux, the founder of the French design and style and branding company Dragon Rouge, along with Karot Cash, a professional in early phase investment decision and an trader in the company because 2020 which is also collaborating in the operation. This fundraising aims to accelerate the advancement of the enterprise.

Launched in 2016, WAAM (which stands for “we are all metis”) gives vegan and organic and natural qualified formulations in recycled or recyclable and European produced packaging. The model attracts inspiration from traditional attractiveness rituals all over the environment via a multicultural, minimalist and clear solution to splendor. The brand’s products and solutions are obtainable on its web page, at Monoprix and in numerous independent details of sale in France, at DI in Belgium, and in some pharmacies in West Africa.

Powder merchandise

In parallel with this fundraising, WAAM Cosmetics has introduced a new line of powder products and solutions (toothpaste, shower powder, shampoo and facial cleanser). Dubbed ‘Magic Powders’, the line options 100% obviously derived energetic substances that flip into foam on get hold of with water.

The new line is packed in eco-made containers designed from glass and aluminium, that are 100% recyclable and refillable. Formulated without having a drop of h2o, these powders make it achievable to use substantially smaller packaging when compared to marketplace criteria, and hence to considerably cut down transportation-joined CO2 emissions.

This fundraising will enable us to have on our virtuous pathway and new items are presently scheduled for 2023. We will strengthen our teams, specifically commercially, and accelerate our development in Europe,” points out Dieynaba Ndoye founder and Basic Supervisor of WAAM Cosmetics.

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